• Co-founded and led product development for a blockchain startup with a team of 12+ engineers and designers
• Conducted extensive market research and developed product strategies for innovative blockchain solutions
• Successfully launched Seitrace.com on Sei blockchain, growing to 30,000+ monthly active users within 6 months. View stats
• Built comprehensive DeFi ecosystem including DEX, launchpad, yield farming optimization, trading tools and analytics
• Led development of multiple products winning hackathon prizes and grants. Portfolio: hamsterbox.xyz

• Led product strategy and development for Dojo Token, a Solana-based token launchpad, including UX redesign, development planning, and release management
• Provided strategic guidance and business flow expertise for Dojo NFT, an NFT launchpad on Solana blockchain
• Spearheaded development of Ancient8 User Identity (SSO), implementing multi-chain wallet integration, social login capabilities, and cross-project SDK integration
• Directed end-to-end development of Space3.gg, a community engagement platform, from concept to successful launch
• Established comprehensive product documentation including FRDs, SRS, use cases, business rules, and strategic roadmaps
• Conducted extensive market research and stakeholder interviews to drive product improvements and feature prioritization
• Implemented and optimized development processes during team's early growth phase
• Mentored junior BAs/POs on process implementation, user pain point analysis, and requirement gathering methodologies
• Trained and mentored development team leads on agile methodologies, technical leadership, and project management best practices, with one mentee now serving as the lead product manager at Space3/Ancient8

• Led product development from concept to launch on Binance Smart Chain, achieving $138M market cap within first week of launch
• Developed innovative DeFi protocol featuring automatic BNB rewards distribution, elastic supply mechanism, and anti-whale protection
• Designed and implemented comprehensive DApp ecosystem including staking platform, yield farming, and token swaps
• Responsible for complete product design including UX/UI for homepage, DApp interfaces, and mobile-responsive layouts
• Created brand identity including logo design, marketing assets, and visual guidelines
• Built extensive documentation and user guides to onboard new crypto users to DeFi concepts
• Conducted user research and analytics to optimize DApp experience and increase user retention
• Managed community support and helpdesk portal serving 100,000+ token holders
• Collaborated with co-founders on product roadmap, tokenomics design, and smart contract requirements
• Led UAT processes to ensure security and functionality of smart contracts and DApp features

• Founded and scaled an online English education platform serving 100+ active students with affordable one-on-one instruction
• Led product development from concept to successful launch, implementing iterative improvements based on user feedback
• Developed and maintained a comprehensive learning management system handling course delivery, student progress tracking, and administrative functions
• Established pricing strategy delivering accessible education at $6/class while maintaining 35% profit margins
• Built and managed a team of 20 qualified teachers and 4 administrative staff while maintaining high service quality

• Founded and scaled an online English education platform serving 75+ active students with affordable one-on-one instruction
• Led product development from concept to successful launch, implementing iterative improvements based on user feedback
• Developed and maintained a comprehensive learning management system handling course delivery, student progress tracking, and administrative functions
• Established pricing strategy delivering accessible education at $5/hour while maintaining 30% profit margins
• Built and managed a team of 14 qualified teachers and 2 administrative staff while maintaining high service quality

• Led digital transformation initiatives and provided strategic solutions for multiple banking partners' development teams
• Orchestrated cross-functional collaboration between VNPAY, banking partners, and third-party vendors to develop and integrate mobile banking, internet banking, and omnichannel applications
• Spearheaded development of key fintech products including eKYC system, international bus booking platform (Cambodia), and cross-border payment solutions (Myanmar)
• Collaborated with UI/UX team to design and optimize user interfaces for banking and payment applications, improving user experience and adoption rates
• Mentored and provided technical guidance to business analyst team members, facilitating professional development and knowledge sharing

Key Projects:

• Led development of mobile banking and omnichannel platforms for major financial institutions including ABBANK (AB Ditizen), IVB Mobile, SCB Mobile Banking, Kienlongbank Mobile Banking, and VCB Loyalty Program
• Delivered fintech consulting and implementation services for leading banks including Vietcombank, HDBank, SaiGon Bank, Eximbank, NamA Bank, and Vietjet POS
• Successfully launched international payment solutions including Cambopay and Myanmar top-up/billing systems, eKYC verification platform, and mobile SDK for bus booking services

• Provided strategic consulting and technical solutions to clients for mobile and web application development
• Collaborated closely with Product Director and UX team to define product vision, requirements, and design specifications
• Implemented Agile methodologies and established effective communication processes between development teams and stakeholders
• Managed project scope, timelines, and deliverables to ensure successful product launches
• Led product releases and deployments while maintaining high quality standards
• Gathered and analyzed user feedback to drive continuous product improvements and feature enhancements
• Mentored and provided professional development guidance to Business Analysts and QA team members

Also related to BA, Quality Control, Front-end Web developer, and Product Owner jobs.

• Founded and maintain hoangphan.blog, a professional blog focused on product management, business analysis, and UX design best practices
• Lead an active community of 1000+ members through Business Analyst Vietnam group
• Create educational content and resources to help aspiring product managers and business analysts develop their careers